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In this discussion paper, we explore the concept of ‘societal innovativeness’ as a key driver of
transformative regional development, particularly within the context of regions facing struc-
tural weaknesses. Our explorative study delves into the multifaceted nature of societal innova-
tiveness, which encompasses a broad range of social, cultural, and institutional factors that col-
lectively enable regions to address complex societal challenges. We propose a comprehensive
conceptual framework that identifies six core components—values and norms, capabilities,
power relations, system-level agency, narratives and imaginaries, and exogenous factors—as in-
tegral to fostering societal innovativeness. By establishing a theoretical foundation, we aim to
bridge theoretical concepts with practical applications, offering pathways for regions to en-
hance their innovative capacities. Our hypotheses, grounded in this framework, emphasise the
interplay between these components, aiming to encourage inclusive and sustainable regional
development. Future research, through empirical testing across diverse regional contexts, will
further validate and refine this framework, thereby enhancing its applicability and providing
valuable insights into practical strategies that empower regions to navigate and thrive amidst
societal challenges.